Privacy Policy
Last Updated: 2026
Amarsi Fragrances ("we," "us," "our," or "Company") operates the website amarsi-fragrances.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered thereon (collectively, the "Website").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using this Website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, postal address, phone number, and date of birth (where applicable).
- Technical Data: Internet Protocol (IP) address, browser type and version, operating system, referring/exit pages, and device identifiers.
- Usage Data: Pages visited, time spent on pages, links clicked, search queries, and other interaction metrics.
- Cookie Data: Information stored via cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
- Location Data: General geographic location derived from IP address or device settings (with your consent where required).
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Website and its functionality.
- To analyse Website usage patterns and user behaviour through analytics services.
- To track affiliate referrals, conversions, and commissions from betting site partners.
- To personalise your experience and deliver content relevant to your interests.
- To respond to your inquiries and customer service requests.
- To send promotional emails, newsletters, and marketing communications (with your consent).
- To comply with legal obligations and enforce our Terms of Service.
- To detect, prevent, and address fraud, security, and technical issues.
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us remember your preferences and track your activity.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality (e.g., login sessions, security).
- Analytical Cookies: Used to understand how visitors interact with the Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals and conversions to affiliated betting sites.
- Marketing Cookies: Used for retargeting and personalised advertising purposes.
Cookie Management: You may control cookie settings through your browser preferences. You can choose to refuse or delete cookies; however, this may affect the functionality of our Website. For more information on managing cookies, visit www.allaboutcookies.org.
Third-Party Links
Our Website contains links to external websites, including affiliate betting sites, casinos, and gambling operators. We are not responsible for the privacy practices, terms, or content of third-party websites. When you visit a linked website, that operator's privacy policy governs the collection and use of your information.
We recommend reviewing the privacy policy of any third-party site before providing your personal information. Your use of external links is at your own risk, and we disclaim all liability for third-party content and practices.
Your Rights
Under UK GDPR and UK Data Protection Act 2018: You have the following rights regarding your personal data:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten").
- Right to restrict processing of your data.
- Right to data portability.
- Right to object to processing (including direct marketing).
- Rights relating to automated decision-making and profiling.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
For US Residents: If you are a US resident, you may have rights under applicable state privacy laws (e.g., California Consumer Privacy Act). Please contact us for details on how these rights apply to you.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law.
- Account Data: Retained for the duration of your account and typically for 3 years after closure (unless required longer).
- Marketing Data: Retained until you unsubscribe or withdraw consent.
- Analytical Data: Typically retained for 12-24 months.
- Affiliate Tracking Data: Retained in accordance with affiliate partner requirements and applicable law.
When data is no longer needed, we securely delete or anonymise it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@amarsi-fragrances.com
If you believe we have violated your privacy rights or wish to lodge a complaint with the relevant supervisory authority, you have the right to contact the Information Commissioner's Office (ICO) in the United Kingdom at www.ico.org.uk.
Changes to This Privacy Policy: We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page and updating the "Last Updated" date. Your continued use of the Website following changes constitutes your acceptance of the revised Privacy Policy.